Milwaukee Marketing Results

Ready When You Are Mr. DeMille

Posted by Robert Jarzen on Feb 17, 2016 9:48:00 AM

Back in the early days of film, the famous movie director Cecil B. DeMille was directing one of his “cast-of-thousands” extravaganzas, and the time came to shoot the big action scene, the very expensive, real head-on collision of two steam powered trains.

He set up three camera stations, just to make sure that the effort would be caught on film. Finally, at seven a.m. on the big day, he yelled, “Roll ‘em!,” and the action began. Belching their smoke, the two steam locomotives raced towards each other and collided with incredible visual dramatic effect worthy of any CGI effect today... only it was real.

Beside himself with glee at his 'accomplishment' DeMille raced to the first camera station, only to find the cameraman pounding his fists on the camera. “I can’t understand it,” he cried. “The lens cap was stuck-on the whole time and we got nothing.”

A little shaken, C.B. went to the second camera station to find the cameraman pounding his fists on the ground. “I can’t understand it,” he cried. “There was no film in the camera the whole time and we got nothing.”

Upset now, C.B. thought at least he had the third man for backup, and went to his position. The cameraman greeted him jovially and called out, “Ready when you are, Mr. DeMille!”

Are you ready for the unexpected on your video shoot?

Maybe you won't be filming a train wreck, but any project can quickly turn into a train wreck if you're not prepared.

Before you even remove the lens cap to film that project, sit down with your client and ask these two questions first.

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Topics: marketing, Video

9 Reasons to Use Video

Posted by Robert Jarzen on Nov 23, 2015 10:57:00 AM
WHY VIDEO?

The real question should be "Why are you NOT using Video?"

Here's 9 reasons that'll have you calling a Video Production company today:

  1. Online video accounts for 50% of ALL mobile traffic.
  2. Using the word “video” in an email subject line boosts open rates by 19% and increases click through by 65%
  3. 65% of video viewers watch more than ¾ of a video.
  4. After watching a video a consumer is 1.8 X more likely to buy.
  5. 78% of people watch video online EVERY WEEK.
  6. 59% of executives prefer watching video to reading text.
  7. 81% of people feature their video on their brand website.
  8. 96% of B2B companies are planning to use video in their content marketing over the next year. 
  9. ...and cat videos are always hilarious.
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Topics: Video

7 Simple Ways To Use Online Video

Posted by Robert Jarzen on Jun 24, 2015 11:31:00 PM

Everything’s going mobile, and more than ever, VIDEO is crucial for business today. Why? What better way to help people know who you are and what you’re about than by literally showing them.

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Topics: Video

Need Help?

Entercom Milwaukee provides digital and traditional on-air advertising products to help businesses and organizations reach precise audiences in a cost-effective and measurable manner. Doing that requires a well-thought-out plan and we excel in helping our clients identify an appropriate strategy and then execute using tactics that make sense. All of which sounds terribly expensive, but it doesn’t have to be.

We help businesses create customized advertising campaigns that produce new customers and reinforce relationships with existing customers. We help you reach beyond the scope of traditional broadcast advertising to attract and activate customers in new, exciting and trackable ways.

Our online advertising products have the ability to:
1) Enhance your overall brand awareness
2) Stimulate sales activity
3) Collect and aggregate customer data

Entercom digital advertising products include:
  • Lead Generation
  • Search Engine Optimization & Marketing
  • Reputation Management
  • Direct to Consumer Email marketing
  • Custom Video Marketing tools
  • Website Construction & Maintenance
All of which can be reinforced by giving you access to Southeast Wisconsin’s largest and most affluent audience. To find out how you can reach the passionate fans of our dominant brands through powerful and efficient on-air and digital advertising, just give us a holler and let's see how we can help you grow.

Jim "Mo" Morales
Director of Integrated Sales & Marketing
Entercom Milwaukee
11800 W. Grange Ave. Hales Corners, WI 53130
414-448-2140
mo@entercom.com
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