Have you ever turned on the radio, maybe tuned into 105.5 Triple M in Madison, at just the right time as a favorite piece of music plays? Does it instantly bring to mind memories, thoughts, maybe of a person, or a place, perhaps even transporting you emotionally to a different time?
Jane’s Addiction said it best, although admittedly, they may not have been writing "of course" about meetings when they said: “...it’s a sensation not unlike slapping your own face.”
Topics: social media
Track 9 ¾. It’s a magical track. But if you hit the brick wall, you ‘aint going anywhere.
Today, the track is video. More than ever. And the brick wall is your lazy behind refusing to get with the program. Let’s be honest here: Unless you are incorporating video into your online communications your message is likely to be pushed aside in favor of one from someone who is making it happen visually.
Recent studies predict that by 2017, 74 percent of all Internet traffic will be video. Are you going to get on the right track or are you going to hit that wall?
It’s not magic. Even Muggles can get it done.
62 percent of all Google Universal Searches include videos.
Think about this: Do people want to read the manual or do they want to watch a quick video? And then, once you have that video, why not talk about it in your radio and drive traffic to see it? Combining video with radio is like riding the Japanese Shinkansen bullet train to success.
Video is 50 times more likely to get organic page ranks in Google than plain text results.
Video has 41 percent higher click-through rate than plain text.
So what’s holding back local businesses from breaking down our door and signing up for video? Maybe these three misconceptions: