Milwaukee Marketing Results

Mind Games

Posted by Robert Jarzen on Nov 18, 2016 1:54:00 PM
Robert Jarzen

How do you reach potential customers?

Are you cutting through all the clutter and lies that are out there, bombarding us daily?

Minds are limited: They can only remember a small number of units.

Minds hate confusion: They are attracted to simplicity.

Minds are insecure: Easily swayed by convincing authority.

Minds rarely change: They find it difficult.

Minds lose focus: Easily distracted and confused by vague communications and images.

The average mind can’t deal with more than 7 things at a time. Quick test: Name as many toothpaste brands as you can. Go!


If you named more than five, I’m impressed.

What does that mean to you? Who cares if you can't name more than five toothpaste brands?  

If you’re position is not on top, you’re not even being considered. But does that mean advertising is a “game”? I don’t believe you have to play games with people.

Here are my top three ways to cut through the clutter and reach the mind of your target audience:

  • Be clear.
  • Be honest.
  • Be consistent.

Where are you and your business positioned in your potential customers mind?


Topics: advertising

Need Help?

Entercom Milwaukee provides digital and traditional on-air advertising products to help businesses and organizations reach precise audiences in a cost-effective and measurable manner. Doing that requires a well-thought-out plan and we excel in helping our clients identify an appropriate strategy and then execute using tactics that make sense. All of which sounds terribly expensive, but it doesn’t have to be.

We help businesses create customized advertising campaigns that produce new customers and reinforce relationships with existing customers. We help you reach beyond the scope of traditional broadcast advertising to attract and activate customers in new, exciting and trackable ways.

Our online advertising products have the ability to:
1) Enhance your overall brand awareness
2) Stimulate sales activity
3) Collect and aggregate customer data

Entercom digital advertising products include:
  • Lead Generation
  • Search Engine Optimization & Marketing
  • Reputation Management
  • Direct to Consumer Email marketing
  • Custom Video Marketing tools
  • Website Construction & Maintenance
All of which can be reinforced by giving you access to Southeast Wisconsin’s largest and most affluent audience. To find out how you can reach the passionate fans of our dominant brands through powerful and efficient on-air and digital advertising, just give us a holler and let's see how we can help you grow.

Jim "Mo" Morales
Director of Integrated Sales & Marketing
Entercom Milwaukee
11800 W. Grange Ave. Hales Corners, WI 53130
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