Back in the day, when I used to work in the restaurant business, a much wiser man than me who ran the kitchen used to walk me through how each day should be started. He had a specific way to do prep, and it became a sort of ritual. He would get there...
Forget about what that other guy would do, what would Dirty Harry, aka Clint Eastwood, do if asked to run a marketing campaign.
I'll tell you this much... he wouldn't talk forever. Dirty Harry was a man of few words.
So, it got me...
Friday's quick thought.
Some businesses, when speaking to their audience, forget that they know more about their business than the listener/customer knows… go figure?
So it got me thinking… why do we think our clients know our in...
Not sure where it started, but it's been increasing over the last year – the notion that QR codes are dead, dying, wheezing, breathing their last, doomed… you get the idea. The Digital Cognoscenti have deemed it so and therefore...
What percentage of your advertising do really think is wasted?