Milwaukee Marketing Results

Avocado & Adventure

Posted by Robert Jarzen on Jan 9, 2017 11:20:48 AM
Robert Jarzen
There's a lot of cliches in the marketing world. Many commercials are laden with them. At times, though, they may actually be necessary.

When you have 15 seconds and the client insists on saying "conveniently located" you sometimes have to acquiesce and just do it.

You're not writing War and Peace.

That said, even a 15 second commercial can still resonate. To me, all writing should evoke a response. So even when I'm told what to write, I try to always put my little spin to it.

How?

I apply the Avocado and Adventure philosophy.

#1. Avocado: Good food inspires. Try something new.

I was once wandering around the lower East Side in NYC the morning after a radio awards show. I stumbled on a little French place. Behind the cramped counter,  the chef made me a breakfast dish I had never had before.

Whole grain bread, honey, avocado spread and lemon. It. Was. Amazing.


If you don't try new things, you'll never know. The entire staff of this place saw my reaction to this breakfast treat and from there, we all started talking and not only were my taste buds transported, but so was my mental being as they told me about their adventures.

My takeaway: Try new things when writing.

#2. Adventure: Good travel inspires. Go someplace new

Just the mere thought of traveling is exciting to me. Not the actual process of flying, I hate planes, but the destination.

Before I die, I want to travel to all seven of the continents. I've done four so far. But the opportunity has arisen to travel to South America. Columbia, to be exact. And I'm going. Continent number five. Check.

Because it will be a new adventure that will lead to new ideas and thoughts.

Start your new year, not with a New Years resolution, but a life resolution.

Take your writing and apply the Avocado and Adventure Philosophy. Food and travel equals conversation and excitement.
And everything you write deserves to have those elements brought in.

Is it easy?

Topics: milwaukee, marketing

Need Help?

Entercom Milwaukee provides digital and traditional on-air advertising products to help businesses and organizations reach precise audiences in a cost-effective and measurable manner. Doing that requires a well-thought-out plan and we excel in helping our clients identify an appropriate strategy and then execute using tactics that make sense. All of which sounds terribly expensive, but it doesn’t have to be.

We help businesses create customized advertising campaigns that produce new customers and reinforce relationships with existing customers. We help you reach beyond the scope of traditional broadcast advertising to attract and activate customers in new, exciting and trackable ways.

Our online advertising products have the ability to:
1) Enhance your overall brand awareness
2) Stimulate sales activity
3) Collect and aggregate customer data

Entercom digital advertising products include:
  • Lead Generation
  • Search Engine Optimization & Marketing
  • Reputation Management
  • Direct to Consumer Email marketing
  • Custom Video Marketing tools
  • Website Construction & Maintenance
All of which can be reinforced by giving you access to Southeast Wisconsin’s largest and most affluent audience. To find out how you can reach the passionate fans of our dominant brands through powerful and efficient on-air and digital advertising, just give us a holler and let's see how we can help you grow.

Jim "Mo" Morales
Director of Integrated Sales & Marketing
Entercom Milwaukee
11800 W. Grange Ave. Hales Corners, WI 53130
414-448-2140
mo@entercom.com
“Twitter “LinkedIn “Facebook

Subscribe to Email Updates