People often ask me why I go to lunch or coffee with so many different people?
“Not so fast”.
Congrats to our clients and our entire creative team for bringing home awards for the following:
When you have 15 seconds and the client insists on saying "conveniently located" you sometimes have to acquiesce and just do it.
You're not writing War and Peace.
That said, even a 15 second commercial can still resonate. To me, all writing should evoke a response. So even when I'm told what to write, I try to always put my little spin to it.
I apply the Avocado and Adventure philosophy.
#1. Avocado: Good food inspires. Try something new.
I was once wandering around the lower East Side in NYC the morning after a radio awards show. I stumbled on a little French place. Behind the cramped counter, the chef made me a breakfast dish I had never had before.
Whole grain bread, honey, avocado spread and lemon. It. Was. Amazing.
If you don't try new things, you'll never know. The entire staff of this place saw my reaction to this breakfast treat and from there, we all started talking and not only were my taste buds transported, but so was my mental being as they told me about their adventures.
My takeaway: Try new things when writing.
#2. Adventure: Good travel inspires. Go someplace new
Just the mere thought of traveling is exciting to me. Not the actual process of flying, I hate planes, but the destination.
Before I die, I want to travel to all seven of the continents. I've done four so far. But the opportunity has arisen to travel to South America. Columbia, to be exact. And I'm going. Continent number five. Check.
Because it will be a new adventure that will lead to new ideas and thoughts.
Start your new year, not with a New Years resolution, but a life resolution.
Take your writing and apply the Avocado and Adventure Philosophy. Food and travel equals conversation and excitement.
And everything you write deserves to have those elements brought in.
Is it easy?
I’m happy I’m not a turkey. Especially around this time. There seems to be a lot of turkeys showing their head this year. Some of those self professed "big birds" feel they know everything and have to weigh in with their opinion without even being asked. And it’s very easy to be “eaten” alive under all the false hoods that prevail in today’s society of instant social gratification.
How do you reach potential customers?
Jane’s Addiction said it best, although admittedly, they may not have been writing "of course" about meetings when they said: “...it’s a sensation not unlike slapping your own face.”
Track 9 ¾. It’s a magical track. But if you hit the brick wall, you ‘aint going anywhere.
Today, the track is video. More than ever. And the brick wall is your lazy behind refusing to get with the program. Let’s be honest here: Unless you are incorporating video into your online communications your message is likely to be pushed aside in favor of one from someone who is making it happen visually.
Recent studies predict that by 2017, 74 percent of all Internet traffic will be video. Are you going to get on the right track or are you going to hit that wall?
It’s not magic. Even Muggles can get it done.
62 percent of all Google Universal Searches include videos.
Think about this: Do people want to read the manual or do they want to watch a quick video? And then, once you have that video, why not talk about it in your radio and drive traffic to see it? Combining video with radio is like riding the Japanese Shinkansen bullet train to success.
Video is 50 times more likely to get organic page ranks in Google than plain text results.
Video has 41 percent higher click-through rate than plain text.
So what’s holding back local businesses from breaking down our door and signing up for video? Maybe these three misconceptions: