RAEL Studies

The Radio Ad Effectiveness Lab has delivered series of research projects under the umbrella theme Radio and the Consumers Mind: How Radio Works. The goal is continuing learning how radio advertising affects consumers differently then other forms of marketing.  The overall conslusion is this: Our new study suggests that radio listeners are especially receptive to advertising.

While some of the studies below are from 5 - 6 years ago, current research shows that all the new digital channels have not impacted the way people feel about radio OR how it integrates with advertising messages. Radio still research 93% of all Americans every single week... More than newspaper and the internet!!

Click here to see RAEL Personal Relevance Study

Click here to see RAEL Benefits of Synergy

Click here to see RAEL Emotion

Click here to see RAEL Radio's ROI Advantage
 

Did you know there are at least nine strategies to choose from in building an effective schedule?  Depending on your objectives, choosing the right approach can make the difference between winning and losing!

Click here to see the Nine Scheduling Strategies

Copywriting

Even the best schedule in the world won't work if the copy misses the mark.  Here are 10 points to consider before you go on the air with your copy.

Click here to see the Copywriting Checklist

Return on Investment

When it's all said and done, did the cash register ring...enough?  Determining what your expectations are from an advertising campaign should be part of your planning.

Click here to see the Return On Investment Planner