Milwaukee Radio at a glance Our research department creates this concise snapshot of Milwaukee radio for you every quarter. See where each station in Milwaukee stands on a book to book basis. The material is presented in a totally objective manner. This is a buyer's resource. Click here to see the Milwaukee Radio At A Glance RAEL Studies The Radio Ad Effectiveness Lab has begun a new series of research projects under the umbrella theme Radio and the Consumers Mind: How Radio Works. The goal is continuing learning how radio advertising affects consumers differently then other forms of marketing. The overall conslusion is this: Our new study suggests that radio listeners are especially receptive to advertising. Click here to see RAEL Personal Relevance Study CLick here to see RAEL Benefits of Synergy Click here to see RAEL Emotion Click here to see RAEL Personal Relevance Executive Summary The Three R's for Women's Radio..Relate, Relate, Relate. It's a new year, another opportunity to build relationships with women..the most powerful group of consumers in the country. Dont' you want them listening to your station? Your advertisers certainly want to connect with women. After all, she's the one with the "power of the purse." Did you know that she purchases 83% of all products and services that enter into her household? She's busy paying at the cash register..shouldn't you be paying attention to her? Click here to see the three "R's" for Women's Radio Power Buying PowerBaby Boomers have long been the most important generation to marketers because there are so many and they have so much money. Now, new research shows Generation Y-those born between 1982 to 2000- are showing clout with car, clothing and other retail sales that surpass all previous generations. Click here to see latest research on Generation Y Buying Power Radio Audience Holds More then 92 Percent of It's Lead-In Audience During the Average Commerical Break Arbitron's Portable People Meter and Commerical occurance data from Media Monitors indicates that the lowest-rated minute during an average commerical break is 92 percent of the size of the audience before the spot began, according to the study. This study dispels the mistaken belief among advertisers, agencies and Radio executives that Radio loses a considerable portion of its audience during commerical breaks. Click here to see The Impact of Commericals on the Radio Audience study Automakers Cutting Down on Newspapers On a national level automakers are cutting down on newspaper. We know on a local level dealers are doing the same. Now is a good time to talk with your dealers about redirecting their 2007 budget to a more precise, measurable form of marketing....our web and listener data base. Click here to see Automakers Cutting Down on Newspapers Scheduling Stategies Did you know there are at least nine strategies to choose from in building an effective schedule? Depending on your objectives, choosing the right approach can make the difference between winning and losing!Click here to see the Nine Scheduling Strategies Copywriting Even the best schedule in the world won't work if the copy misses the mark. Here are 10 points to consider before you go on the air with your copy.Click here to see the Copywriting Checklist Return on Investment When it's all said and done, did the cash register ring...enough? Determining what your expectations are from an advertising campaign should be part of your planning.Click here to see the Return On Investment
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