Want in on a little secret? Any time you want to get whiff of where things are headed, there’s a sure-fire bellwether you can rely on; The Food Industry. From the Food Network to what’s being sampled in the grocery aisle on Saturday, to the newest food finds on cable shopping channels, food sells. Everybody eats. And if there’s a trend, something that gives you a leg-up on the competition or a break into a new niche, it’s likely that the food folks are already on it.
“Not so fast”.
Congrats to our clients and our entire creative team for bringing home awards for the following:
When you have 15 seconds and the client insists on saying "conveniently located" you sometimes have to acquiesce and just do it.
You're not writing War and Peace.
That said, even a 15 second commercial can still resonate. To me, all writing should evoke a response. So even when I'm told what to write, I try to always put my little spin to it.
I apply the Avocado and Adventure philosophy.
#1. Avocado: Good food inspires. Try something new.
I was once wandering around the lower East Side in NYC the morning after a radio awards show. I stumbled on a little French place. Behind the cramped counter, the chef made me a breakfast dish I had never had before.
Whole grain bread, honey, avocado spread and lemon. It. Was. Amazing.
If you don't try new things, you'll never know. The entire staff of this place saw my reaction to this breakfast treat and from there, we all started talking and not only were my taste buds transported, but so was my mental being as they told me about their adventures.
My takeaway: Try new things when writing.
#2. Adventure: Good travel inspires. Go someplace new
Just the mere thought of traveling is exciting to me. Not the actual process of flying, I hate planes, but the destination.
Before I die, I want to travel to all seven of the continents. I've done four so far. But the opportunity has arisen to travel to South America. Columbia, to be exact. And I'm going. Continent number five. Check.
Because it will be a new adventure that will lead to new ideas and thoughts.
Start your new year, not with a New Years resolution, but a life resolution.
Take your writing and apply the Avocado and Adventure Philosophy. Food and travel equals conversation and excitement.
And everything you write deserves to have those elements brought in.
Is it easy?
I’m happy I’m not a turkey. Especially around this time. There seems to be a lot of turkeys showing their head this year. Some of those self professed "big birds" feel they know everything and have to weigh in with their opinion without even being asked. And it’s very easy to be “eaten” alive under all the false hoods that prevail in today’s society of instant social gratification.
How do you reach potential customers?
Have you ever turned on the radio, maybe tuned into 105.5 Triple M in Madison, at just the right time as a favorite piece of music plays? Does it instantly bring to mind memories, thoughts, maybe of a person, or a place, perhaps even transporting you emotionally to a different time?
Jane’s Addiction said it best, although admittedly, they may not have been writing "of course" about meetings when they said: “...it’s a sensation not unlike slapping your own face.”