Oh man, it happened again. Sitting in front of a client, showing the latest Nielsen numbers on Radio’s incredible ROI. For those yet to get the info, for the last couple years, Nielsen has finally been able to really track where a consumer heard an ad and tie it to the consumer’s actual spending. It’s all pretty geek-centric, but hey, that’s what they do.
Here we are, half the year gone. Sales in general are soft and a lot of very smart folks are using the word “challenging” to define the rest of the year. Thus has it ever been. But, if you’ve got ground to make up and you’re taking a hard second look at your marketing budget and where you’ve got it deployed, good for you. Allow me to provide some color.
Welcome back to our back-to-basics series for the SMB marketer... our adjusted “how to” (or perhaps” how not to”) handle the essentials now that 2017 is well underway. This time we’re taking a look at too-often ignored weapon in your arsenal – Client/Customer Testimonials and how to use them in the social world. Let’s go…
Welcome back to our back-to-basics series for the SMB marketer... our adjusted “how to” (or perhaps” how not to”) handle the essentials now that 2017 is here. This time we’re taking a look at Facebook to see what’s changed and to suggest how you might consider adjusting what you’re up to. And we’re off …
Want in on a little secret? Any time you want to get whiff of where things are headed, there’s a sure-fire bellwether you can rely on; The Food Industry. From the Food Network to what’s being sampled in the grocery aisle on Saturday, to the newest food finds on cable shopping channels, food sells. Everybody eats. And if there’s a trend, something that gives you a leg-up on the competition or a break into a new niche, it’s likely that the food folks are already on it.
“Not so fast”.
Congrats to our clients and our entire creative team for bringing home awards for the following: